At reinvent 2012 AWS introduced RedShift. Richard Seroter interviews Brian McCallion, Cloud Architect and Strategy Consultant to McGraw-Hill financial. Brian articulates what turned out to be a key concept of cloud computing, namely, that in the Cloud there’s little value to running infrastructure that does not add value to your business. Fast Forward to 2017, the way to win in the Cloud is to run services, like RedShift, DynamoDB, RDS, Athena. When it comes to servers–avoid them. Build fast, and take the concept of “on-demand” to apply to compute–build with Lambda functions and only pay for the services that you actually use!